Analysing A Music Video (10)

Owl City- Fireflies

Camera:
The video opens up with a close up of the keyboard and a switch being turned on which attracts away from the artist and to the props and mise-en-scene of the room
Many long shots and close up shots are used
long shots- to show the location he is in, he is in his bedroom with many toys and a keyboard this may show that he is isolated

Editing;
To ensure that the audience sees all of the toys in the room, sometimes the same shot is used but the focus is changed from soft focus to deep focus.
A lot of cross cutting is used from the toys to him playing on the keyboard

Sound:
When the song gets more upbeat there are more lights that turn on in the room, in time to the music, and creates light for the artist to perform in.

Mise-en-scene:
There is little light at the start of the video which creates loneliness and innocence feeling and again this links to the lyrics that are about not wanting to say goodbye to fireflies
The video only has one setting- which is of a bedroom with many toys and the artist to one side playing his keyboard

Analysing A Music Video (9)

Train- Drive by

Camera: 
The music video starts of with a medium long shot- this is because it shows the setting where it is shot
It then goes into a medium shot to the artist- it shows his facial expression
A close up shot of the artist starting the engine

Editing:
Jump cuts are used a lot
Quite fast paced between shots which compliment the upbeat song


Sound: 
The soundtrack starts when the artist pulls the cover of the car, the music is upbeat and is fast, this suggests and connotes that the car is fast

Mise-en-scene:
the song is happy and upbeat, this maybe why key lighting is high
it is a narrative based music video  it includes footage that attempts to tell the story through moving images
Facial expressions- at the start the artist looks down however when the song comes on majority of the actors are smiling or laughing

Analysing A Music Video (8)

Imagine Dragons- On top of the world

Camera:
Starts of with a tracking shot- following the boy on his bike
There are a lot of close up shots of the different actors- this shows the differences in the characters they are playing and shows the facial expressions as well
Long shots are also used a lot- to show the location they are in

Editing:
The video starts of with a black background it then gradually opens up to the music video
The music video uses jump cuts a lot- showing the relative importance in the video

Sound:
Non- diegetic sound- The soundtrack starts of with clapping
The music stops- this is because it wants to show the storyline as well

Mise-en-scene:
Lighting is high- the audience is dressed in colourful clothing
A lot of different props are used for the actors, this shows the differences in the characters they are playing.

Analysing A Music Video (7)

One Republic- Counting Stars

Camera:
The have included a lot of long shots, mid shots and close up shots , this creates emphasis of the artist, locations and emotions
The music video uses a lot of close up shots to sell there faces to the public to be well-known the long shots also help them move around the scene showing a lot of movement example when they play their guitars.


Editing:

They have used slow motion which exaggerates the video a bit more, between the first couple of minutes of the start and end of the video the time of the cuts are really different between them.
A lot of jump cuts are used- its gives all the relative importance to the music video
Soft focus- makes the peoples emotions so much clearer and more understandable to the audience

Sound:
The soundtrack is instantly played
As the chorus starts the setting changes


Mise-en-scene:
The lighting they have used for the artist performing under the basement are low-key because the colour the looks darkish and has an element of looking 'retro'
Where as the church scene has a lot of light available that it looks brighter and have much more contrast.
The music video doesn't have a strong relationship between the visuals and the lyrics

Analysing A Music Video (6)

Ed Sheeran- The A Team

Camera:
Extreme close up shot of the actor- captures her shocked facial expression
Mid shot of the actor- she looks lost and lonely- isolated
Deep focus is used-  the background is blurred and focuses on the actor shows that she is important
Hand held shot is used- the camera is very low down following her footsteps

Editing:
A tracking shot is used- shows she is important in the video
A lot of jump cuts are used- shows all the relative information in the video


Sound:
Non diegetic - The soundtrack starts after the death of the women
Not many instruments are played, we can only hear the artist playing the guitar


Mise-en-scene:
The music is shot in black and white-  this makes us feel more sorry for the protagonist, and closer to how she feels (depressed)
The lyrics has a relation to the storyline, this makes the music video more touching
The lighting is dark throughout showing she is in a dark, cold place

Analysing A Music Video (5)

Passenger- Let her go

Camera:
A close up shot of the artist playing on the piano and the guitar- it creates a narrative for the music; visualizing the sound for the audience
A close up shot of the artist- by integrating the artist and to make it more personal.
Low angle shots of artists
Hand held shots making it look like it is more of a live performance

Editing:
Cross cutting-  of the main singer and the instruments
Jump cuts are used a lot at the start, they start use less when the song slows down and uses more when the song gets faster again
Deep focus- focuses on the main singer, it is the blurred out in the background with his band playing on the instruments

Sound:
Non-Diegetic- the soundtrack is instantly played from the start
The lyrics don't appear to have much relation to whats happening int he music video

Mise-en-scene:
Lighting- Lighting is dark throughout the music video
However a spotlight appears on top of the artist- gives him the most attention where as the crowds has no lighting on them at all

Analysing A Music Video (4)

Bastille- Pompeii

Camera:
A long shot of him standing on top a of a very high wall, this shows vulnerability
It then shows close ups of the band members which gives recognition
Establishing shots are used a lot to show the locations they are in
A hand held shot is used to chase them through different locations showing danger and fear

Editing:
The editing in this music video more or less mirrors the pace of the song itself
At the beginning of the video the song starts of quite slow, this meant that the editing itself was also slower
Near the middle of the video the song is more upbeat and gets faster they use a lot of jump cuts at this point, the editing at this stage also gets faster.

Sound:
There is no sound at the start- focuses on the character and the setting
Non-diegetic- when it shows the close up the the artist the soundtrack is introduced
volume control- at the start the music is fairly quiet it gradually gets louder
Ambient sound- when he passes by the traffic

Mise-en-scene:
The artist wears black, making him look mysterious and makes the audience feel like something bad is going to happen
Where as the people with the black eyes are wearing ordinary clothes
The lyrics 'If you close your eyes, does it almost feel like nothings changed at all?' represent the idea that everything has carried on as normal after the eruption as if nothing has happened.

Analysing A Music Video (3)

Arctic Monkeys- Snap out of it

Camera:
The music video starts of with a medium close up of the women getting out of the pool
Camera tilts up showing her body from head to toe
A lot of close up shots of women, shows her emotions and expressions on her face
Clips which show the past and attempts to tell the story from the past- Narrative based

Editing:
Cross cutting is used- between the women's close up shots and the clips from the past
flash cutting- of her crying and the video recording
Cross cutting is used again, the clips cut according to the lyrics when it says 'Snap out of it'

Sound:
Diegetic sound- we can hear water, when she gets out of the pool
                      -when she puts the meat in the pan
                      - her rewinding the recording
The music stops for a few seconds and then starts again but on the past recording

Mise-en-scene:
At the start she gets out of the pool wearing just swimwear
she then gets into her underwear, shows shes alone
Facial expression- At the start she doesnt smile she looks upset
Near the middle of the of music she starts crying and cuts back to old clips of her ex, shows they have broken up

History Of Music Videos

1950s and 60s developments

In 1956 Tony Bennett was filmed walking along The Serpentine in Hyde Park, London, as he was recording "Stranger In Paradise". This film was distributed and played to the UK and US television stations, leading Bennett to later claim her made the first music video.

According to the Internet Accuracy Project, disk jockey- singer J.P. "The Big Bopper" Richardson, died in 1959 was first to coin the phrase "rock video".

The development of modern music video was "The Beatles", they had there first major picture, "A Hard Day's Night in 1964, directed by Richard Lester. The music video influenced a vast amount of musicians and countless subsequent pop and rock group music videos.

Although ashamedly based on A Hard Day's Night, the hugely popular T.V series "The Monkees" was another important influence on the development of music videos.

In 1981- MTV is launched, the first music video aired is Buggles "Video killed the radio star". David Bowie scored his first UK number one in nearly a decade thanks to the director David Mallets eye catching promo for "Ashes to Ashes".
In the early to mid 1980's artists started to get more sophisticated effects in music videos, adding a storyline or plot to it. Michael Jackson was the first artist to create the concept of a short film.
Music video would by mid-1980's grow to play a central role in popular music marketing.

Analysing A Music Video (2)

Imagine Dragons- Radioactive

Camera: 
Starts of with an establishing shot, shows the setting it is set
Uses many close up- close up of the box she is holding, connotes that it is important to the video
Low angle shots from the ground
They use a few cut-in shots they show parts of the subjects body such as his arms

Editing:
A lot of cross cutting is used- between the artist and the story behind the video
Graphic Match- the soft toy is slammed on the floor it then cross cuts to the artist banging on the drum
Jump cuts are used - to make the music video more dramatic
Deep focus- the girl walks towards the camera, the actress appears sharp and clear where as the background isn't focused, this gives the actress more attention.

Sound:
Diegetic Sound- first thing I hear is trees and and birds (sound of nature)
Non-Diegetic sound is this heard when the soundtrack is played on top of the diegetic sound
sound effects- the men shouting in the background

Mise-En-Scene:
Facial Expressions- at the start of the video, all of the actors faces are cold, they don't smile, suggests that something is going to happen
Lighting- lighting throughout is quite dull however it is not dark, this gives of a depressing feel to it.