Three of the biggest labels in UK- Sony Universal and Warner Brothers have all also agreed to take part, but it will only apply to artists signed to UK labels. This has been worked on as people are concerned of sexual content in music video where young children can easily go on YouTube and watch.
“From October, we’re going to help parents protect their
children from some of the graphic content in online music videos
by working with the British Board of Film Classification, Vevo
and YouTube to pilot the age rating of these videos.”
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