Friday 5 December 2014

Age Rating For Music Videos

On 1st October 2014 a pilot scheme has been welcomed by David Cameron to add age rating to online music videos start but dont expect to see any huge 12s, 15s or 18s on videos just yet. He said it will help parents protect their children from seeing inappropriate content. All parties involved say people watching the videos won't see any changes until the end of the year. Youtube says it is committed but technical change may take time and Vevo has agreed to trial the scheme.
Three of the biggest labels in UK- Sony Universal and Warner Brothers have all also agreed to take part, but it will only apply to artists signed to UK labels. This has been worked on as people are concerned of sexual content in music video where young children can easily go on YouTube and watch.

“From October, we’re going to help parents protect their children from some of the graphic content in online music videos by working with the British Board of Film Classification, Vevo and YouTube to pilot the age rating of these videos.”

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