Friday 19 September 2014

Digipak Adverts


Ed Sheeran's album cover Plus
The album cover is a chalk drawing by Phillip Butah. It features a drawing of the artists face. This reinforces Sheerans image as a genuine/real artist image could be constructed as being stereotypical, Ed Sheeran's eyes are also directly looking at the buyer which grabs the audiences attention.
The album title in the bottom right hand corner of the CD, simplistic title might reflect nature of Sheerans music. Title may also be described as atypical.
Image of Ed Sheeran is very large and most eye-catching part of the album cover. Sheeran is the unique selling point and one of the main reasons people will buy the album, also the orange background may be a sarcastic reference to Sheerans ginger hair.
                                       


Arctic Monkey's album cover Humbug

The title of the album is placed in the far left hand corner and is a simple sticker on top of the album image itself. the positioning of the title means that it doesn't ruin the simple photo of the cover. The writing is in bold capital letters, as this will attract their audiences' attention by making it stand out. The brands name is 'Arctic Monkeys' is written in a stylistic 'quirky' font and placed over a contrasting colour to make it stand out against the background. This is effective in that it will grab the attention of their target audience. 
The band members are wearing stereotypical clothing associated with indie musicians which highlights the reinforces their genre of indie rock/ alternative music. This album cover incorporates a vintage/retro element, as the colour of the image is quite faded giving it that old 'quirky' edge to it. As with many typical indie/rock bands, the Arctic Monkeys are not dressed to meet a certain criteria or made to look like a manufactured band in any way, as the album cover is quite unique and simplistic.



                                    

Jason Mraz's album cover

This is a Digipak cover for Jason Mraz We Sing, We Dance, We Steal Things. in this digipak we can see that is fairly simple and easy as it looks very child like, but at the same time a little bit artistic. It is very different to may other digipaks, as they would have real pictures of artists or the band with colour and abstract shapes, whereas this is the complete opposite as it is a drawn image of the Jason himself, which includes no colour barring black and white with the title underneath his picture. It is very simple to do but it is effective as we see the artist, who he is and the name of his album so it will still be appealing to his fans and the audience.

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